After Baywatch tanked, Paramount's President of worldwide marketing and distribution, Megan Colligan, told The Hollywood Reporter: ![]() ![]() As is their way, studio heads concocted a slew of excuses based on rather predictable straw man logic. Meanwhile, similar movies that were initially seen as gambles ( Logan, Wonder Woman, IT) succeeded by defying certain rules of tentpole picture-making ( "don't make a superhero film R-rated", "don't make a female-fronted comic book picture", "don't make a nearly two-and-a-half hour horror movie"). ![]() This summer, a few major sequels and two potential franchise starters - Transformers: The Last Knight, Pirates of the Caribbean: Dead Men Tell No Tales, The Mummy, and Baywatch - arrived DOA, inducing a shudder of fear amongst many industry leaders. 2017 hasn't been a banner year at the box office for many big budget motion pictures.
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